Beauty & Cosmetic eCommerce Builds
The Beauty & Cosmetic Industry: eCommerce
In the competitive world of beauty and cosmetics, standing out online is crucial. As an operator in this industry, you’ll recognise the importance of having an eCommerce platform that doesn’t get lost in the digital clutter.
A successful platform should cut through the noise in this fast-moving and ever-evolving industry and reach customers who are actively seeking and ready to buy your beauty and cosmetic products. The right platform can help your beauty eCommerce brand break through geographical boundaries and let you offer your products to a global audience.
A reputable eCommerce platform does more than just enable transactions though. It also lets you deliver personalised shopping experiences to your customers and build connections with them through tailored recommendations and engaging content. It’s your global digital storefront and it gives you the opportunity to craft your unique identity, tell your story, and sell your products.
Five eCommerce Trends for Beauty & Cosmetics
Several key trends are emerging in the skin care eCommerce industry that are reshaping the way consumers discover, engage with, and buy beauty products online.
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Hyper-personalisation: The days of generic product recommendations are long gone. Today's consumers demand personalised experiences that are tailored to their unique needs and preferences. AI is letting health and beauty eCommerce brands deliver this by analysing individual skin types, hair textures, and even lifestyle habits to suggest the perfect products.
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AI-powered virtual try-on tools: These are also gaining traction, letting shoppers experiment with different looks before buying and bridging the gap between online and in-store experiences.
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Social commerce and influencer marketing: Social media platforms have evolved into powerful shopping destinations, especially for top beauty eCommerce sites. Brands are using powerful new social commerce features and partnering with influencers to drive sales from their social feeds. Live shopping events and shoppable posts are examples where the lines between entertainment and commerce are being blurred to create engaging experiences.
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Subscription boxes: Beauty subscription boxes engage consumers with the element of surprise and discovery. These curated boxes offer a convenient way for shoppers to try new beauty and cosmetic products and stay on top of the latest trends. Brands are also building their community through online platforms and social media groups by encouraging customers to share their beauty experiences and product recommendations.
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Sustainability and ethical practices: Consumers are becoming increasingly conscious of the environmental and ethical impact of their beauty choices. Brands that prioritise sustainability, clean ingredients, and cruelty-free practices are gaining a competitive edge.
Shopify Plus for Beauty & Cosmetic Brands
In the dynamic world of eCommerce cosmetics, having the right platform can make a significant difference to commercial success. Shopify Plus stands out as an ideal option for beauty and cosmetics brands like yours who want to grow and deliver exceptional customer experiences.
We get that you want to make an impact and lift your profitability. So, why settle for an average agency that juggles multiple platforms? Our team is 100% focused on Shopify Plus to make sure you get the most out of your eCommerce platform.
As pioneers in the field, Pocket Square were the first Shopify Plus partner in New Zealand and one of the first three in Australasia. We believe in specialisation because it means our clients get the best value for money and the biggest return on their investment.
Here’s how Pocket Square and Shopify Plus can help solve your eCommerce challenges:
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Scalability and performance: Beauty brands often experience spikes in traffic and sales, particularly during launches or promotions. Shopify Plus' robust infrastructure will make sure you experience seamless performance, even during high-demand periods. This can prevent website crashes and make sure you continue to offer a brilliant customer experience.
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Customisation and branding: A visually appealing and on-brand online store is critical for health and beauty eCommerce brands. Shopify Plus offers extensive customisation options that let you create unique and engaging storefronts.
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Omnichannel capabilities: Today's beauty and cosmetics consumers expect a seamless experience across any channel they choose to shop on. Shopify Plus integrates with various sales channels, including social media, marketplaces, and physical stores, so your brand can meet your customers wherever they are.
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Advanced features: Shopify Plus offers many advanced features that are designed for growing beauty eCommerce brands. These include wholesale channel management, customisable checkouts, and robust analytics, which give you valuable insights into your customers’ behaviour.
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App ecosystem: The extensive Shopify app store gives access to a wide range of tools to enhance the functionality of beauty eCommerce websites and streamline their operations. You can find an app for just about anything you need – from loyalty programmes and subscription management through to advanced product reviews and personalised recommendations.
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Dedicated support: Shopify Plus provides dedicated support and account management so you have the expert guidance you need to help you navigate any challenges.
Beyond the Startup Stereotype
When you imagine Shopify, you might picture small businesses and startups. However, Shopify Plus, its enterprise-level solution, is a robust and scalable platform that powers some of the biggest names in the beauty and cosmetics industry.
Unlike outdated legacy platforms like Magento, which can be slow, complex, and difficult to maintain, Shopify Plus is modern and user-friendly, and it has a focus on simplicity and efficiency. The shift towards Shopify Plus can be seen in the growing number of large beauty brands like Fenty Beauty, Kylie Cosmetics, and Drunk Elephant that choose it because it can handle their complex needs while providing a seamless customer experience at the same time.
Shopify Plus has become a top choice around the world for beauty and cosmetics brands because of its extensive features and integrations. It is also compatible with popular beauty and cosmetics apps like Klaviyo, Loox, and Yotpo, which boost functionality by offering marketing, reviews, and loyalty programmes.
Shopify Plus integrates well with various CRM and ERP platforms too, which makes it a good option for businesses of all sizes. Its Open API integrates seamlessly with third-party systems, so you can synchronise your data between Shopify Plus and your existing CRM or ERP platforms. Shopify Plus also offers a large ecosystem of third-party apps, many of which offer pre-built integrations with popular CRM and ERP platforms.
We Understand Beauty
Pocket Square is more than just a web development agency – we're an eCommerce agency that specialises in delivering Shopify Plus solutions to high-growth businesses, including those in the beauty eCommerce industry.
We recognise that beauty brands are unique and we get the nuances of the beauty industry. We recognise that visual storytelling and seamless online shopping experiences are important for engaging with your website visitors and converting them into buyers. We can give you a Shopify beauty store that's as captivating as your products.
Why Pocket Square?
We specialise in Shopify Plus, the leading eCommerce platform for high-growth beauty brands. Our team of experts know Shopify in detail, which lets us create custom solutions that will align with your brand's vision and objectives. Forget about expensive, clunky, and outdated eCommerce solutions - we’ll help you knock your eCommerce goals out of the park!
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Website design: We craft visually stunning websites that are guaranteed to capture the essence of your brand and resonate with your target audience. Our designs prioritise user experience and make sure your customers can navigate your eCommerce website easily and discover your products seamlessly.
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Website development: We build robust and scalable Shopify Plus stores that handle high traffic volumes and complex product catalogues with ease. Our development process is agile and iterative to ensure that your website evolves alongside your business.
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Integrations: We seamlessly integrate your Shopify Plus store with essential third-party tools and platforms, including marketing automation, inventory management, and CRM systems.
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Migrating? No problem: If you're transitioning from another eCommerce platform, we'll handle the migration process smoothly and efficiently for you. We’ll minimise downtime and ensure your customers enjoy a seamless transition.
Here are some of the features that your eCommerce store can offer. We’ll make sure your online business provides an unforgettable customer experience:
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Ultra-realistic product visualisation.
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Tailored consultation user journeys.
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Immersive mobile experiences.
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Intuitive brand discovery.
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Comprehensive beauty education.
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Rewarding customer loyalty.
With Pocket Square, you can have confidence that you're partnering with a dedicated team of experts who understand the beauty industry and have the technical expertise to bring your eCommerce vision to life. We're committed to your success, and we'll work tirelessly to help you achieve your goals.
And, unlike other Kiwi eCommerce providers, you’ll get to work with our directors, Lance and Ryan, who have impressive expertise in the eCommerce field built up after years of experience.
This is part of our ‘A’ team approach - our entire team consists of skilled and seasoned experts who know how to maximise the potential of Shopify Plus. Everyone – from strategists to developers – is committed to excellence in their field. We believe in employing innovation to eradicate inefficiency.
Our Beauty projects and website builds
At Pocket Square, we've partnered with a diverse range of brands to create exceptional eCommerce experiences. Our portfolio showcases our team’s skills and ability to blend aesthetics and functionality seamlessly.
Flo & Frankie
We’ve worked with Flo & Frankie for many years, after migrating them from Magento back in 2017. Flo & Frankie have developed several vertical brands, each with its own unique brand name, visual identity, and customer base. They offer this to retailers across New Zealand and Australia through the wholesale branch of the company. We helped them improve the customer experience of their B2B customers and the internal processes that support this experience. Read more
Superette
Superette has more than 250 brands, a wide product range, 10 stores, and countless loyal fans. It stands tall as a dominant force in New Zealand’s retail landscape. We were tasked with migrating Superette from Blackpepper to Shopify Plus as part of a major digital transformation project to ensure a seamless customer journey and set Superette up for the future. Read more
Book A Consultation
The beauty and cosmetics eCommerce landscape is full of opportunities. With the right partner and the Shopify Plus platform, your brand can thrive.
Book a consultation with our team today and let's discuss how we can help you achieve your eCommerce goals.